global intervention of thestart up
BRAND DESIGN, BUSINESS CREATION AND LAUNCH TO THE TARGET MARKET
Young, with strength and a lot of movement.
Trainme is sport, quality and lifestyle. The branding of this brand had to go hand in hand with this new business concept related to good lifestyle habits and the world of fitness.
Its home page stands out for being very visual, and with direct communication of what this innovative personal training studio can offer you. A home that does not wait and quickly offers its three main services; personal training, nutrition, and its last section where you will find the physiotherapy and osteopathy service.
We highlight its trainers section not for its complexity, but for the importance it brings in a business model which is based on the fact that its greatest value proposition is professional and personalized attention. A section that demonstrates your human capital as the basis of the business.
By incorporating a payment platform within it, with some development, the incorporation of a calendar module and the occasional adaptation, the website could already offer up to three types of online tickets for its visitors.
For Trainme, we designed a personalized global plan that was capable of building a brand personality with a robust base on which to articulate all its long-term actions.
We started by devising a branding strategy that opted for the creation of a minimalist logo that was related to the sports category that our client needed. Once the graphic parameters of the brand structure have been defined, we create and develop your website, accompanying it with all the audiovisual material that involves the business.
Assessment of the project
Ideas are easy, implementing them is difficult, our focus is on make them come true. That is why we observe and analyze the execution in the different areas of the project.
Our project concluded with the application of an SEO strategy and online advertising based on Ads for networks, which with the campaign as a whole, managed to create a solid, minimalist brand personality capable of communicating the professionalism of its services.
The results of the same were more than satisfactory, obtaining from the first day a return on investment with clients with a fairly encouraging lifetime value coustomer.
We measure what we have done to control, we control to direct and we direct to to get better.
Sources; Google Analytics, Moz and Facebook Ads.
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