Trainme
global intervention of the start-up_
global intervention of the start-up_
BRAND DESIGN, BUSINESS CREATION AND LAUNCH TO THE TARGET MARKET
Young, strong and dynamic.
Simple, clear and with a soft touch provided with animations.
A website that offers more than something functional. Great navigation, very visual, dynamic and a tremendously simple communication for the wide range of target audience.
Home
Trainers
Shop
Landing
Your homepage stands out for being very visual, and with a direct communication of what this innovative personal training studio can offer you. A home that does not wait and quickly offers its three main services; personal training, nutrition, and its last section where you will find the physiotherapy and osteopathy service.
We emphasize its trainers section, not because of its complexity, but because of the importance it brings in a business model which is based on the fact that its greatest value proposal is professional and personalized attention. A section that demonstrates its human capital as the basis of the business.
By incorporating a payment platform within it, with some development, the addition of a calendar module and some other adaptation, the web could already offer up to three types of online tickets for its visitors.
On this website also has a small section of the store. This section is where the business can offer another alternative for the purchase of its accessories and / or specialized textiles for the activities of the site. Your payment options are payment by card through the virtual POS or the payment option through PayPal.
The development of this landing is crucial to implement the proposed marketing actions. Despite its simplicity is used as a sales funnel, it focused on an Ads campaign to get the traction that all new business needs at the beginning, having great results at an extremely low cost.
Conclusion
For Trainme, we designed a customized global plan that was able to build a brand personality with a robust base on which to articulate all its long-term actions.
We started by devising a branding strategy that opted for the creation of a minimalist logo that was related to the sport category that our client needed. Once the graphic parameters of the brand structure have been defined, we create and develop your website, accompanying it with all the audiovisual material that surrounds the business.
Project evaluation
The ideas are simple, implementing them is difficult, our focus is on making them come true. That is why we observe and analyze the execution in the different areas of the project.
100
Branding
Full Brand
100
Web Design
Online store
95
Marketing
Positioning & Ads
Our project concluded with the application of an SEO and online advertising strategy based on Ads for networks, which, with the whole campaign, managed to create a solid, minimalist brand personality capable of communicating the professionalism of its services.
The results of the same were more than satisfactory, obtaining from the first day a return on investment with clients with a lifetime value coustomer quite encouraging.
Impact
We measure what is done to control, we control to direct and we direct to improve.
Sources; Google Analytics, Moz & Facebook Ads.
